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Recruitment Strategies and Tips

Student Activities Fair/ Orientation

First-year orientation is key! Group involvement requires advanced planning--find out as early in the year as possible how the FMLA can participate.

 

 
 
Remember: Collect contact information at every Leadership Alliance event or table, and follow-up with interested people during your recruitment periods.

Faculty and Staff Outreach

Utilize faculty to help you recruit students and spread the word! Speak with faculty senates and committees, flyer all faculty mailboxes, and ask professors to make an announcement about the FMLA general meeting in classes and over departmental listservs.

Tabling

Tabling is among the most effective recruitment strategies. Interact with and approach people walking by! An effective table is colorful, interactive, and informative. Try having candy at the table, showing a video, or having a petition to sign. Table at all progressive events, in the student union, the activities fair, and first year orientation.

Classroom Announcements

Ask professors for five minutes of class time to announce the meeting, pass around a sign-up sheet, and hand out flyers. Approach your own professors, as well as professors in Women’s Studies, Ethnic Studies, Queer Studies, Political Science, other progressive disciplines, and professors who teach large, introductory lectures. Every member should approach their individual professors about making announcements.

Follow-up Phone Calls and E-mails

Phone calls don’t count unless you’ve spoken with a live person—not a machine.
E-mails only count if the person has replied back to you—so always ask for a confirmation of receipt. Remember to collect contact information at every FMLA event or table, and follow-up with interested people during the recruitment drive and before events.

Newspaper Ads, Interviews, and Editorials

Campus media coverage is an excellent form of publicity and it is often free! Ask local and campus papers to do an advance story on the Leadership Alliance, an interview with the FMLA spokesperson, or to cover one of your major visibility events. Contact a Campus Organizer to prepare for a press interview. Use public service announcements on campus radio and television stations. Place an ad in the campus newspaper.

Contacting Campus Groups and Clubs

Attend other progressive group meetings and events (including sororities), flyer student government mailboxes, and contact key campus leaders to advertise for the general meeting. Ask them to send out details about the FMLA meeting over their listservs and announce it at their meetings. Organize collaborative events.

Postering/ Flyering/ Chalking

Great flyering locations include bathroom stalls, women’s locker rooms, public phones, library cubicles, computer clusters, community bookstores, Women’s Center, Queer Center, Multi-Cultural Center, health center, departmental bulletin boards and progressive hangouts. Chalk general meeting announcements in high-traffic areas around campus.

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