Publicity & Outreach
Publicity and outreach can be used to get the word out about
the Leadership Alliance, stir up interest in a particular
issue, or build a crowd for an event. The more people your
Leadership Alliance reaches through a variety of publicity
and outreach strategies, the more interested people you will
have attending your meetings and events. Ultimately, publicity
and outreach is essential in building a stronger active feminist
community on your campus. The key to effective publicity and
outreach is investing the time and energy needed to do it
right. Remember, the more tactics and strategies you combine,
the better the results.
When flyering/postering your campus, remember the following:
- Always list the "who", "what", "when",
and "where" on flyers so that people have immediate
access to all of the important information they need to
know about your event. Make sure this pertinent information
is clear and legible.
- Having a highly visible (color) or laser quality flyer
will make your event look professional, and members of the
campus community will be more likely to take note of it.
- Find out when campus staff takes down posters before putting
them up. You do not want to waste time and money flyering
the campus only to have the flyers removed the next day.
- In order to do a thorough job, assign people to various
areas of the campus. Here are some areas you should make
sure to cover:
- All major academic buildings
- Computer labs
- Student Unions
- Womens Center
- Cultural Centers
- Administrative buildings
- Outdoor surfaces where there is high student traffic (e.g.
Student Union steps)
- Residence Halls
- Bathroom door stalls and women's locker rooms
Depending on your event and target audience, you may also
want to flyer in the local community area. Some community
- Progressive book stores
- Restaurants/bars frequented by the campus community
- Grocery stores (bulletin boards)
- Coffee houses
- Movie theaters
- Shopping districts
- Telephone poles
- Bus stops
Hanging a Banner
For an upcoming event, make a large banner to hang in a high
traffic area (e.g. student union building.) Be sure to do
- Hang the banner in a spot where it can be seen clearly
from a distance.
- If you can afford to, have the banner made professionally
at your school or by a local copy shop.
- Use large letters, bright colors, and highlight all important
- Include your Leadership Alliance's contact information
clearly at the bottom.
- Hanging banners often requires permission from the school.
Make sure to request clearance up to several weeks in advance,
depending on your school's regulations.
- Try to hang the banner at least a week before your event.
Before a major event, it is always a good idea to table in
a high traffic area on campus. While you are tabling, remember
to be enthusiastic and talk to the people who pass by. If
you are enthusiastic about your event, others will be too.
- For rallies, small actions, or major speakers, make sure
to allow for two weeks of tabling.
- Have plenty of materials explaining your event, including
the who, what, where, and when.
- Remember to have plenty of information about your Leadership
Alliance and the Feminist Majority at your tablealways
keep your eye out for potential members!
- Have a sign-up sheet available for people who want to
volunteer for the event or get involved with the Leadership
- Leaflet a high traffic zone on campus while you table.
Pass out smaller pieces of paper containing all of the information
about your event.
- Always feature a catchy logo or phrase on your flyers
that will get people's attention.
Public Service Announcements
Radio stations are required to make public service announcements
free of charge, usually twice an hour. Take advantage of this
service by doing the following:
- Contact your campus and local radio stations and ask them
to announce your event.
- For information on how to write a public service announcement
and develop a message, check the media worksheet of the
Other Free Advertising
Advertising your event in the school newspaper is a great
way to reach a large population on campus. Most school papers
offer announcement space for free; others offer space for
a modest fee. Also, consider doing some of the following:
- Ask your paper to print an advance story on your event.
Have them come to your event as well, and make sure that
they have someone taking photographs.
- Call local media (print and television) and tell them
about your event. Try to secure any local media coverage.
(For more information on the press, see the Media fact sheet.)
- Sometimes, small local papers will offer advertising for
free or at minimal cost. Check what local resources you
have, and try to secure advertising if possible.
A great way to spread the word about an event is to have
members of the Leadership Alliance announce it in classes.
Here are some ideas/points to consider:
- The announcement should be brief but should contain all
- Distribute flyers with your announcement so that everyone
has the contact information for further inquiries.
- Show excitement and enthusiasm; this will encourage people
to find out more!
- Make announcements in all progressive classes, as well
as large "introductory" type classes.
- Distribute a brief written announcement to all faculty
mail boxes and ask them to announce your event at the beginning
of their classes.
- Ask faculty members in progressive or relevant departments
to offer extra credit points to students who attend the
event, or make attendance mandatory for their classes.
- Pass around a sign-up sheet and make follow-up phone calls
to those who expressed interest.
Email and Listservs
- While emailing cannot be relied on as your only method
of outreach, it is extremely effective when combined with
- Get the listserv addresses for progressive organizations,
women's studies, ethnic studies, gay and lesbian studies,
etc. Send a brief email to these lists giving all essential
information as well as who to contact for more information.
- E-mail faculty listservs for the various departments that
might be interested in your event, and encourage them to
attend, to bring their classes, and to offer extra credit
Outreach on Campus
Another way to get people to your event is to outreach to
other progressive student organizations on your campus. Through
outreach, you can both inform groups about your upcoming event,
as well as ask them to support the event through co-sponsorship.
Outreach and co-sponsorship provides an opportunity to develop
and/or strengthen the ties you have to other progressive groups
on campus, and demonstrate that there is a strong progressive
alliance on campus. Outreach will also allow your Leadership
Alliance to draw a more diverse audience since many groups
will be represented at the event. Finally, co-sponsoring events
provides a great way for groups to split up event costs that
could overburden any one organization. Reach out to he following
types of groups:
- Other feminist groups/Women's Center
- Students of Color organizations
- Progressive groups
- Lesbian/ Gay/ Bisexual/ Transgender Groups
- Environmental groups
- Lesbian groups
- Women's sports organizations
- Social Services/Community Service organizations
- Student Government
- Faculty Senate/Feminist Faculty
- Dean of Students
- Student Activities Director
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