Working with Media
growing number of right-wing groups have sprung up on college campuses
nationwide. These well-funded groups promote
anti-feminist, anti-abortion, and anti-lesbian and gay messages
on campus. Part of an FMLA’s job on campus is to redirect
the media’s attention from these right-wing groups
and provide a feminist perspective on local, state, and nationwide
events. In order to achieve this goal, FMLAs must develop
and deliver effective media messages.
The Press Chair is an elected position of leadership
in the FMLA. The Press Chair acts as a liaison to campus
press, garnering press coverage for the group whenever
there is an opportunity. The Press chair coordinates
the media strategy for each event with the Public Relations
chair. The Press Chair should contact a Campus Organizer
for suggestions about getting press, developing press
writing media advisories and press releases, and setting
up interviews for the spokesperson. The Press Chair
is responsible for collecting all press clippings to send
to the Campus Team.
Create A Press List
Contact campus and local newspapers and
ask for the names of reporters who cover women’s and
feminist issues. Take note of TV stations, newspapers, and
have given reliable and favorable coverage of these issues
in the past. If your campus has a public relations office,
ask them for a list of local media.
Contact other progressive organizations to see if they have
press contacts. Collect all names and contact information.
The Press Chair should keep and frequently update this file.
Planning is crucial
Take the time to design an effective strategy to achieve
your press goals. Set deadlines and start planning early,
as you do for other components of an action.
Media Tips & Resources
Download Chapter 7 - Publicity & Media of the Organizer's Binder for more information.